Brand Management
- vablaisep
- Jun 16
- 2 min read
Warm Up
Which brands are the most popular in your country?
Why do you think branding is important?
What does a brand manager do?
Reading
Over recent years, with the evolution of social media, the idea of people having their own branding has rapidly developed. Managing your own personal brand is now hugely important, and how people perceive you really matters.
Having a strong, authentic personal brand is important for anyone trying to make their mark on the world. Think about what makes you buy into a particular brand, for instance the styling, the quality, or the expertise. The important thing is not to try and be all things to all people as it’s impossible to please everyone. A good brand knows its market and what to do to appeal to the people it needs to influence.
People will look for your digital footprint, and that includes your carefully cultivated business output on LinkedIn as well as your more personal posts and comments on social media. It’s worth a reminder that, whatever your settings, nothing you post is ever truly private—all it requires is for someone to take a screenshot and that image, or comment, can be seen by the world.
You need to ensure that your personal brand consistently reflects who you really are and what you stand for, and ongoing effort must be put in to ensure this. If you think about celebrities, some control their brand very well whereas others fall short, for example, by being caught on a live microphone saying something they shouldn't or posting inappropriate messages or social media comments.
At the center of your personal brand should be who you are and what you want to achieve, such as your core aims. Once you have established your objectives, everything else is then geared towards achieving them. It’s worth noting that you are promoting and selling yourself—your brand.
Reading Comprehension
Why did the author say that nothing you post online is truly private?
What makes a good brand?
What should be at the center of your personal brand?
Discussion Questions
What is the name of a company that, in your opinion, has successfully maintained its reputation and image?
In today's competitive marketplace, what qualities, in your opinion, define a successful brand?
How crucial do you think it is to maintain brand consistency across various media and advertising channels?
What are some typical obstacles that brands run against while attempting to build or protect their identity?
What effect has social media had on brand management techniques?
Which ethical factors should brands remember when managing their brand?
What role do you think opinions and customer behavior play in brand management choices?
How can a brand effectively recover from a crisis in public relations?
Do you think influencer marketing works well as a brand management strategy? Why not, and why not?
What part do corporate culture and employee engagement play in preserving a positive reputation for a brand?
