Recycled Products
- vablaisep
- Jun 16
- 2 min read
Warm Up
Do you recycle regularly at home?
What items do you recycle?
Have you ever upcycled or repurposed items instead of throwing them away?
Reading
Adidas has unveiled a groundbreaking initiative in the fight against ocean pollution by creating a sports shoe crafted from recycled ocean plastic. Partnering with Parley, an organization dedicated to ocean conservation, Adidas aims to raise awareness about the pressing issue of marine pollution. Cyrill Gutsch, the founder of Parley, expressed pride in Adidas' collaboration, emphasizing their shared mission to protect and preserve the world's oceans.
The magnitude of ocean pollution is staggering, with UNESCO reporting nearly 30,000 pieces of floating plastic per square kilometer of ocean in 2006. This pollution takes a devastating toll on marine life, causing the deaths of over a million seabirds and 100,000 marine mammals annually. Adidas has taken a proactive stance by repurposing ocean plastic, including discarded plastic and illegal fishing nets, to create the upper part of its innovative new sneaker.
Beyond utilizing recycled materials, Adidas is committed to sustainability across its product line. The sole of the sneaker is made from sustainable materials, further minimizing its environmental impact. This eco-friendly approach underscores Adidas' dedication to fostering positive change in the fashion industry. Moreover, the sportswear giant has announced plans to phase out plastic bags from all Adidas retail stores, further aligning its practices with environmental stewardship.
By transforming ocean waste into stylish and functional footwear, Adidas sets a powerful example for the industry, demonstrating that sustainability and innovation can go hand in hand. With the upcoming release of additional products made from recycled ocean plastic, Adidas continues to lead the charge in promoting environmental consciousness and driving meaningful change towards a cleaner, healthier planet.
Reading Comprehension
What is Adidas' initiative in the fight against ocean pollution?
What is the goal of Adidas' collaboration with Parley?
How does Adidas repurpose ocean plastic to create its new sneaker?
Discussion Questions
What is Adidas' new initiative aimed at combating ocean pollution?
Why is the issue of marine pollution considered pressing?
How does ocean pollution impact marine life?
Why is Adidas' initiative considered groundbreaking?
Why is it important for companies like Adidas to prioritize sustainability in their practices?
What challenges might Adidas face in implementing its sustainability goals?
How can consumers support Adidas' initiative?
What are some potential benefits of Adidas' initiative beyond environmental conservation?
How might Adidas' initiative inspire other companies to adopt more sustainable practices?
What are some other ways companies can contribute to addressing environmental issues like ocean pollution?
